Jennings Thybo

Jennings Thybo

10 posts published

The Ultimate Guide To The Evolution of Shapley Value Attribution: From Nobel Prize to Modern-day Applications

The Ultimate Guide To The Evolution of Shapley Value Attribution: From Nobel Prize to Modern-day Applications

Influencer marketing has come to be a highly effective technique for brands to get to their aim at viewers and raise brand understanding. With the growth of social media systems, influencers have gained substantial effect over buyer acquisition selections. Nevertheless, determining the effectiveness and influence of influencer marketing initiatives has